12 years at LinkedIn, Meta, Google and ElevenLabs, finding the ways systems quietly fail.
The assessment
$1,000 fixed · one week · findings and priced options at the end
Between us: engineering, data reliability, product, and the commercial side. That is who spends the week inside your business.
Somewhere in your business a person is retyping. Orders off a PDF into the system. Numbers out of one tool into a spreadsheet. A quote rebuilt from scratch because the last one is buried in somebody's sent folder.
It works, right up until it does not. And when it goes wrong it is not a typo, it is a wrong order, an invoice nobody sent, a number that will not reconcile at the end of the month.
You do not need an AI strategy for that. You need to know which of those jobs is worth handing to a machine, what each would take, and what each would cost. That is what this week produces.
How the week goes
- Monday, a thirty-minute call. You walk us through how the work happens today. No preparation, no documents, no vocabulary required.
- We go and look at the actual work. The spreadsheet, the inbox, the system the data lands in. Not a workshop and not a questionnaire.
- We count what it is costing you. How often the hand-typed version is wrong, and where. That number is usually the first time anyone has measured it.
- Friday, you get findings and priced options. What is worth automating, in what order, what each would take, and what each costs. Real numbers, not ranges.
- Then you decide. Whether we build any of it, and whether you want us keeping it running afterwards. Deciding to stop here is a normal outcome.
What it costs, all of it
- The assessment: one week, findings and options $1,000 fixed
That is a price, not an estimate, and it is the only thing you commit to. What building costs afterwards depends on what the week finds, so the options come with real numbers attached and you decide with those in front of you.
If the thing you want built is not worth building, we will tell you on the first call and it costs you nothing. That happens, and saying so is worth more to us than a thousand dollars.
Book the $1,000 assessmentPrefer email? assaf@askconsulting.io
What it will not do
- It will not replace anyone on your team. It takes the work nobody wanted anyway.
- It will not make decisions about money or people on its own.
- It will not learn your business by magic. We have to build your rules into it, and that is most of the work.
- Anything going to a customer gets checked before it goes out.
Questions people ask before booking
Do I need to know what to automate?
No. That is the most common worry and it is the part we handle. You describe your week; we go and look at it and come back with the ranking.
What if my business is too small?
Size is not the test. What matters is whether somebody is paid to get something right, and being wrong costs you money you can count. The smaller the team, the more of the week gets eaten by work that could just happen on its own.
What do I actually get at the end?
Written findings and a short list of options with real prices on them. What is worth automating, in what order, what each would take, and what going wrong is costing you today. Not a roadmap and not a deck.
What if we already tried automating this?
Then we start there. Half the businesses we look at have something a consultant or a former employee set up, still switched on, quietly not working. Nobody gets an alert when automation stops. Finding that is part of the week.
Will it break when something changes?
Things change and things break. If we build something for you, keeping it running is an option we price with everything else, and you can always take what was built and run it yourself.
Do you need access to my systems?
Usually yes, to the one system the task lives in, and only that one. An NDA is fine.
Am I locked in?
No. Fixed price on the build, month to month on the rest, and you keep what was built either way.
ASK Consulting is a two-person practice based in San Jose, led by Assaf Kipnis, working with clients across the United States. About the practice · What we build · Work we have done.